Welcome to DisneyBizJournal.com - News, Analysis and Reviews of the Disney Entertainment Business!

Brought to fans, investors, entrepreneurs, executives, teachers, professors, and students by columnist, economist, novelist, reviewer, podcaster, business reporter and speaker Ray Keating

Thursday, April 18, 2024

Disneyland Expansion Approved in California – Without Taxpayer Subsidies

 by Ray Keating

News/Analysis

DisneyBizJournal.com

April 18, 2024

 

It might seem strange to some in other parts of the country, but in places like California and New York, efforts by business to invest in the economy, in the community and in jobs often get rebuffed, or chased away by draconian costs. But then the same politicians who chased away business and investment will use taxpayer dollars to subsidize other businesses – you know, the ones they happen to like. Sure, it makes no economic sense, but that’s politics and government.



Therefore, The Walt Disney Company’s effort to get approval for an expansion of Disneyland was anything but automatic in Anaheim, California.

 

But Disney’s plan to expand the Disneyland theme park did get unanimous approval on Wednesday, April 17, from the Anaheim City Council. A second vote related to the project comes on May 7, and is expected to pass. Disney is pledging a $1.9 billion investment over the coming 10 years, including new rides, attractions, dining and hotels.

 

As the Orange County Register reported: “The development agreement the city is agreeing to maps out where new theme park construction could occur over the next 40 years, giving Disney flexibility to determine what exactly would be built – though all still within the footprint of its current properties.” 

 

Interestingly, Disney isn’t seeking taxpayer subsidies. Instead, the company has agreed to pay “more than $100 million in community benefits,” which would fund related infrastructure upgrades, and would “give Anaheim $30 million to use to help build affordable housing and $8 million for city parks.” In another Register report, Anaheim Mayor Ashleigh Aitken was quoted, “I have been a critic of city subsidies to private corporations. I have been a critic of sometimes not working with the community … a critic of the city shortchanging itself and selling its assets for below fair market value, I do believe (Disney) did it right.”

 

Government subsidizing business makes no economic sense, and quite frankly, a private company having to effectively pay extra – on top of very burdensome taxes and regulations in California – to get its project approved is a costly precedent. 

 

Regarding payments to the city from Disney, the Register noted, “City staff are already thinking of ways to use money coming from Disney.” Of that, I have no doubt.

 

In the end, Disney got their project approved, and Anaheim got a really good deal … for now.

 

__________

 

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com; and author of the Pastor Stephen Grant thrillers and mysteries, the Alliance of Saint Michael novels, and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at raykeating@keatingreports.com.

 

The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?

 

The Disney Planner: The TO DO List Solution combines a simple, powerful system for getting things done with encouragement and fun for Disney fans, including those who love Mickey, Marvel, Star Wars, Indiana Jones, Pixar, princesses and more.

 

Never miss any new book by Ray Keating by joining the Pastor Stephen Grant Fellowship with Ray Keating at

https://www.patreon.com/pastorstephengrantfellowship.

 

Various books by Ray Keating…

 

• The Pastor Stephen Grant thrillers and mysteries. There are 19 books in the series now.

 

• Cathedral: An Alliance of Saint Michael Novel is at Amazon

 

• Order The Weekly Economist III: Another 52 Quick Reads to Help You Think Like an EconomistThe Weekly Economist II: 52 More Quick Reads to Help You Think Like an Economist, and The Weekly Economist: 52 Quick Reads to Help You Think Like an Economist at Amazon.com.

 

• Signed editions of Ray’s books are at www.raykeatingbooksandmore.com

 

Also, check out Ray’s podcasts – the Daily Dose of DisneyFree Enterprise in Three Minutes, and the PRESS CLUB C Podcast.

Wednesday, April 17, 2024

Butterfly Landing Offers Peaceful Retreat at EPCOT

 by Beth Keating

Park Visit

DisneyBizJournal.com

April 17, 2024

 

Whenever we travel, it’s a sure bet that we’re going to step into the butterfly tent at the regional zoos or botanical gardens where we are visiting.  It’s always a colorful and peaceful respite in what is sometimes a hectic round of airline flights, business obligations, or family events.



EPCOT is currently hosting the 2024 International Flower & Garden Festival, and tucked away near Figment’s Imagination! pavilion is a delightful butterfly garden. The enclosed tent is home to dozens of different butterflies in various stages of their life cycles, flying freely and occasionally landing on delighted guests.  Disney is usually a loud and boisterous place, but stepping into this tent, it’s as if someone turned the sound off.  It’s quiet and peaceful, an oasis in the middle of park craziness. People find themselves whispering to each other.



It's a beautiful place with winged creatures all around you, but Butterfly Landing also harkens back to EPCOT’s original mission – that of “edutainment.”   You can certainly enjoy these delicate creatures just for their beauty, but you also have the chance to learn about their role in the environment.  Placed strategically throughout the walkways are small signs that introduce some of the flora needed for each stage of the butterflies’ lives, as well as ways that you can encourage butterflies to make their homes in your landscape.

  


There are a number of nesting boxes for the chrysalis along the walkways, so you can see the hatching butterflies as they make their way into the world, but there are also markers helping you learn what plants are necessary for each step of the butterfly life cycle.  Other placards give you details about individual species of the creatures.  




While this is a fascinating spot to visit during your trip to EPCOT, it isn’t just for the “oohs” and “ahhs” (though there are quite a few of those happening!). Disney has been very involved in breeding Atala butterflies, a species thought to have been extinct in Florida.  Helping these delicate flyers make a comeback, Disney has been breeding the Atala and releasing them back to their native habitat.  Atala butterflies only lay eggs on cycad plants, and Florida happens to have a native plant, the Florida Coontie (Zamia integrifolia), a fernlike looking plant, which is attractive to the butterflies as an egg site since it is an important food source for the caterpillars.





In fact, Disney’s Vero Beach Resort, on Florida’s east coast, is very involved in the efforts, and the Vero Beach climate is perfect for these special butterflies (and the Florida Coontie).  Vero Beach has reported promising new Atala butterfly populations as a result of Disney’s efforts.  (They aren’t just about the Loggerhead Sea Turtles at Vero Beach!)



The butterfly pavilion hours are different than EPCOT’s daily hours. The tent closes at dusk, and cast members will also limit the number of visitors in the tent as needed so that everyone gets a great visit with the butterflies.  The EPCOT International Flower & Garden Festival runs through May 27, 2024.   

 

__________

 

Beth Keating is a theme parks, restaurant and entertainment reporter for DisneyBizJournal.

 

Get The Disney Planner: The TO DO List Solution by Ray Keating. More information at

https://raykeatingbooksandmore.com/shop/ols/products/disneyplanner. And please listen to the Daily Dose of Disney with Ray Keating podcast

 

Sunday, April 14, 2024

When Worlds Collide: Pete Rose, TCM and Pastor Stephen Grant

 by Ray Keating

Commentary

DisneyBizJournal.com

April 14, 2024

 

Today, April 14, marks two birthdays – one for an individual and another for a television channel. Both had big impacts on me, and in turn, on a character I created, i.e., Pastor Stephen Grant.



First, April 14 is Pete Rose’s birthday. Rose is the Cincinnati Reds great who is the all-time Major League Baseball leader in hits – The Hit King. When I was a kid, Rose and his style of play – namely, he seemed to will his way to greatness as he did not have the most natural talent – made me a Cincinnati Reds fan. Of course, Rose also is one of the most tragic figures in the game, as he bet on baseball while managing the Reds. That got him a lifetime ban from the game and from the Baseball Hall of Fame. 

 

In turn, given my own Cincinnati Reds fandom, I made Pastor Stephen Grant a Reds fan as well. I like to call him the biggest Reds fan in fiction. And by the way, he married someone who roots for the Cardinals!

 

Second, April 14, 2024, marks the 30th birthday of Turner Classic Movies. TCM grabbed my slowly growing appreciation for classic movies, and truly allowed it to flourish. TCM is a treasure.

 

And yes, as a result, Pastor Stephen Grant is a fan of classic films, and he has been introducing his wife to these movies as well. In addition, my appreciation for classic movies merged with my love of history, and one result has been my first work of historical fiction – Cathedral: An Alliance of Saint Michael Novel.

 

More Pastor Stephen Grant and Alliance of Saint Michael novels are coming, as well as other new series. And they, no doubt, will be marked in some way by my love for the Reds and baseball, and for TCM and classic films. 

 

For good measure, by expanding my appreciation for classic films, TCM increased my fascination of Walt Disney, and now I also am writing for and managing this DisneyBizJournal website.

 

This is my personal version of what happens when worlds collide!

 

Thanks for reading and God bless!

 

__________

 

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com; and author of the Pastor Stephen Grant thrillers and mysteries, the Alliance of Saint Michael novels, and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at raykeating@keatingreports.com.

 

The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?

 

The Disney Planner: The TO DO List Solution combines a simple, powerful system for getting things done with encouragement and fun for Disney fans, including those who love Mickey, Marvel, Star Wars, Indiana Jones, Pixar, princesses and more.

 

Never miss any new book by Ray Keating by joining the Pastor Stephen Grant Fellowship with Ray Keating at

https://www.patreon.com/pastorstephengrantfellowship.

 

Various books by Ray Keating…

 

• The Pastor Stephen Grant thrillers and mysteries. There are 19 books in the series now.

 

• Cathedral: An Alliance of Saint Michael Novel is at Amazon

 

• Order The Weekly Economist III: Another 52 Quick Reads to Help You Think Like an Economist.Kindle editions here.

 

• Grab The Weekly Economist II: 52 More Quick Reads to Help You Think Like an Economist. Kindle and paperback editions here.

 

• Purchase The Weekly Economist: 52 Quick Reads to Help You Think Like an Economist. Kindle and paperbacks here

 

• Signed editions of Ray’s books are at www.raykeatingbooksandmore.com

 

Also, check out Ray’s podcasts – the Daily Dose of DisneyFree Enterprise in Three Minutes, and the PRESS CLUB C Podcast.

Off The Beaten Path, Olivia’s Offers a Friendly Break From The Parks

 by Beth Keating

Review

DisneyBizJournal.com

April 14, 2024

 

It was the opening day of an EPCOT festival, and we’d just spent 25 minutes in line for a black iced coffee (and not at the Starbucks counter, either), and another half-hour or so in line for two sample-sized dishes at one of the food booths.  The crowds were growing by the hour, and we’d decided that we’d had enough of shoulder-to-shoulder company, so we elected to bail out of the park and look for dinner elsewhere, rather than standing in yet another long line for food booth selections.


We opened the My Disney Experience app, and perused the Disney restaurants that had dining reservations or even walk-ups available.  While there was a fairly good selection of eateries available much later in the evening, many were located in other parks, and we really didn’t want the hassle of moving our car to another park, clearing security, scanning into a new park, etc.  We eliminated all the selections that were at the other theme parks, and focused on the restaurants that were at the Disney Resorts.



One of the locations that popped up was one that we’d never tried before – Olivia’s Café at Old Key West Resort.  In fact, we’d never even been to Old Key West.  We needed to use our friendly voice assistant from Google Maps to find our way there.

 
Old Key West was the first of Disney’s Vacation Club (DVC) properties, opened in 1991 and renamed to Old Key West in 1996 when other vacation club properties started coming online. While it’s not hard to get to, it is a bit off the beaten path for most travelers.  We decided to give it a shot.  And, spoiler alert, we’re really glad we did.  We’d been overlooking this hideaway for far too long.

 

Old Key West’s backstory is that you’ve arrived in “the tranquil community of Conch Flats — a sprawling island hamlet with shimmering waterways, swaying palm trees and manicured golf-course fairways.”  The facility is imbued with “the romance of the Florida Keys,” and Olivia’s, the café on site, is said to have been established by a lady named Olivia Farnsworth.



Olivia “lived in a small cottage along Turtle Krawl, upwind of the strip. Almost daily, she would invite curious passersby who smelled her cooking to come on in and pull up a chair. People loved her vibrant flavors and earthy personality, and, before long, she found herself setting more tables. Eventually, Olivia opened the doors to her eponymous cafe, which has been a haven for locals and a must-visit for out-of-towners ever since.”


While Disney Imagineers are really great at creating backstories for their attractions, sometimes guests are completely unaware of these backstories.  In this case, Olivia Farnsworth’s tale really does inform the setting and service in her small, Key West-flavors-themed café. The cast members there were among the friendliest we’ve experienced, and they seemed to also have formed closer bonds with some of the diners – perhaps because many of the diners are DVC members who return year after year, and stay for longer stints?  The cast member at the next table called the couple by name, and even asked if they wanted a particular appetizer again. They were obviously repeat patrons.

 
That “family atmosphere” is set from the very moment you walk up to Olivia’s reception desk. As you enter the waiting area, dozens of family photographs adorn the surrounding walls, “filling in all available spaces,” as they say at Disney.  The walls are even labelled the “Family Album,” just in case you didn’t figure it out on your own.

  
But these aren’t just stock photos gathered from a prop department. They are actual photos sent in from families who have stayed at Old Key West throughout the years (reaching back decades, in many cases!). The photos were everything from group shots taken at Old Key West, to First Communion photos, wedding photos, and new baby snaps.  While we didn’t wait long for our dining reservation, these walls of photos made passing the time more interesting.


The crowd that evening ranged from families in tee shirts and shorts, to a couple dressed up all fancy-like for a night out, she in a lovely floral skirt and heels, and he in a jacket and tie.  A quartet of older ladies were also dressed quite nicely, enjoying the full complement of the meal, from stemmed drinks all the way through desserts.  It was obvious that this was their “girls’ night out,” and it reminded me of my mother-in-law and her friends treating themselves to a night on the town. 


Serving up American home cooking with a flair of the Caribbean mixed in, Olivia’s is a tiny place, barely two dozen tables scattered about the nautically-décored room.  Pale blues and yellows dominate the casual atmosphere, and the place is as full of seaside charm as it was diners taking up tables by 5:30 p.m.  There is lots to look at here, from the old bottles, china plates, and tin boxes ringing the ceiling, to other seafaring paraphernalia adorning the walls.  Ships’ wheels, fishing poles, figureheads from bows of ships, and various prized fish intermingle with old photographs of fire houses and the like.



Our meal started off with a lovely loaf of homemade bread, served warm with a sweetened whipped butter.  The bread arrived at the table almost as soon as we did, so it was a welcome start while we perused the menu.


We began with the shrimp cocktail ($16.00), six decently sized shrimp served with two sauces.  The red was a house-made, traditional cocktail sauce, while the other was a Key Lime sauce that had just a little bit of spice and a whole lot of flavor.  Definitely try the lime sauce to get into the Island vibe.  The shredded bed of vegetables that the shrimp were served on (red pepper, radishes and maybe zucchini?) were lightly dressed in a vinaigrette with a hint of citrus.  The shrimp were fresh and tasty, and nicely chilled.



We almost went with the Fresh Catch of the Day for our main course, but after hearing that Olivia’s is known for its “Southernmost Buttermilk Chicken” ($25.00), we made a last minute decision, and indeed, it was the right one.  The thick piece of chicken was juicy and tender on the inside, crunchy on the outside, and lightly seasoned.  It was plated with the best mashed potatoes we’ve ever eaten (no kidding!), southern gravy, and perfectly al dente string beans. The pepper gravy was ladled over the chicken, and the nearby potatoes were creamy and just a touch garlicky.  A warm, savory buttermilk biscuit rounded out the platter. This chicken is a dish worth returning for!



Another diner in our party opted for the Mahi Mahi ($30.00), which came with fingerling potatoes and chorizo, and was served on a delicious bed of corn succotash.  The citrus butter gave a nice tang to the milder Mahi Mahi, which was seasoned with a good deal of blackening spice. The blistered tomatoes brought a pop of color to the dish, but the succotash was really a nice addition, bringing a lot of homestyle flavor to the meal.



We were too stuffed by then to tackle dessert, but if you want to stay in the Key West mood, Olivia’s does offer a Key Lime Tart ($9.00) that is dressed with mango and raspberry sauce. We admit to being sorely tempted as we watched it float by to another guest’s table.  There’s also a Bananas Foster that could be a whole lot of yum, made with warm banana bread ($9.00).


Olivia’s only serves brunch and dinner, and reopens at 5:00 p.m. at night after a several hour closure.  But if you are in a brunch mindset, Olivia’s is the place to go, because they serve it daily, and not just on weekends, as many other restaurants limit themselves to.

  
At brunch, you can start with a Parrot Punch for $15.00 (what else would you serve up in Key West?), or enjoy more traditional breakfast foods like pancakes and eggs.  If you are feeling a bit more adventurous that morning, you can order up the hushpuppies ($12.00); the Southernmost Buttermilk Chicken (though in the mornings you can change it up with eggs instead of mashed potatoes); Blackened Fish Tacos ($19.00); or a Banana Bread French Toast ($19.00) that sounds divine!  We’ll be back to try that another day, for sure. Those are just a few of the treats on the brunch menu.

 

Brunch is served from 7:30 a.m. until 2:00 p.m., then Olivia’s closes until dinnertime, reopening at 5:00 p.m. and serving until 9:00 p.m.  If you’d like to make a fun trip out of your dining experience, you can park at Disney Springs and take the Sassagoula River shuttle boats from Disney Springs to Old Key West. It’s a lovely cruise down the river, to enjoy a relaxed (and excellent) meal in a Vacation Club resort that will make you feel like you are miles away from the theme parks.

 

__________

 

Beth Keating is a theme parks, restaurant and entertainment reporter for DisneyBizJournal.

 

Get The Disney Planner: The TO DO List Solution by Ray Keating. More information at

https://raykeatingbooksandmore.com/shop/ols/products/disneyplanner. And please listen to the Daily Dose of Disney with Ray Keating podcast

Thursday, April 11, 2024

The Masters? How About Mini-Golf at Disney World?

 by Beth Keating

Lifestyle

DisneyBizJournal.com

April 11, 2024

 

Sure, The Masters golf tournament tees off today in Augusta, Georgia, but my thoughts on golf – specifically, mini-golf – are focused elsewhere.

 

While you might find yourself challenging family and friends to a mini-golf game on a Friday night at home, you typically don’t think of mini-golfing during your very expensive Disney vacation.  After all, for the price you are paying for your park tickets, you are probably going to want to squeeze every last moment out of the parks that you can.



You might be missing out, though. Many people don’t realize that a trip to the miniature golf courses at Disney World is often included as an enchanting free “extra” with some of the room packages you’ve booked. In fact, the perk was included with two of the rooms we reserved this past year. When the parks get uber-crowded, the relatively quiet atmosphere of the golf courses might be a welcome change.

 

There is some very entertaining and Disney-centric theming on these courses.  Disney hosts four delightful 18-hole miniature golf courses at two different locations. You might even consider it for your arrival or departure day, when you don’t have park tickets on tap.



At Fantasia Gardens and Fairways Miniature Golf, located near the Swan and Dolphin Resorts, there are two courses based on Disney's classic animated film Fantasia: Fantasia Fairways, and Fantasia Gardens. Some guests consider the Fantasia courses the more challenging of Disney’s putt-putt offerings The Fairways course is thought to be the more difficult, with the Gardens course being a bit more traditional.




If you didn’t get the free perk in your room package, the cost of playing either of these courses is $19 per adult and $12 per child, ages 3–9 (tax not included). Moving obstacles, whimsical fountains, hippos in tutus, and even musical surprises await, and Disney’s version of “water hazards” might surprise you – quite literally. Watch out for dancing broomsticks!


Fantasia Gardens has par-3 and par-5 holes, ranging in length from 63 to 109 feet long, with typical sand traps and bunkers, and even some rolling “hills” to navigate. You’ll be golfing with the backdrop of the Swan and Dolphin hotels, but on some holes, you’ll also get a glimpse of nearby Hollywood Studios attractions, such as the Tower of Terror.



The drawback to the Fantasia Gardens site is that the parking area is part of the Swan and Dolphin properties, which will charge you a parking fee.  (Tough call when you are trying to use a potentially free perk!)

   
If you are staying on Walt Disney World property, though, you can walk over from one of the BoardWalk or Yacht and Beach Club Resorts; use a Disney bus to get to the complex from Disney Springs or one of the parks; or even use the Friendship boats to float down from EPCOT. The free Friendship boats ply the waters of Crescent Lake, and make stops including EPCOT and Hollywood Studios, BoardWalk, Yacht and Beach, and Swan and Dolphin. When you dock at Swan and Dolphin, you’ll get off and take a short stroll to the golf course, which is adjacent to the new Swan Reserve building.    

 

The second mini-golf complex on Disney World property is our favorite of the two, and is built on a very unique concept.  At Winter Summerland Miniature GolfSanta and his elves are enjoying some exercise and some well-deserved downtime at their off-season retreat.  Here, there are two 18-hole adventures, also available with your free room perk if you got one, or at a cost of $19 per adult or $12 per child (tax not included) for those that didn’t (or those staying off property).



Disney Imagineers have admitted that they did not design this fanciful course -- Santa Claus himself designed it! The tale is told that late one Christmas Eve, Santa was flying back to the North Pole when he spotted an unexpected patch of snow in Florida. It was that oddity known as “Blizzard Beach,” a former ski resort that was created when a freak snowstorm hit the Florida peninsula. When the snow began melting in the Florida heat, the enterprising owners turned the now-defunct ski facilities into a water park.  Knowing how much rest his elves would need after their busy season, Santa decided to build a vacation retreat for his off-duty elves, adjacent to the unexpected snowfall. Thus, Winter Summerland was created.

 

Unfortunately, Santa and his elves couldn’t come to an agreement as to whether the new facility would cater to the elves looking for a warm and sunny trip, or to those wanting to stick with their preferred cold weather.  Divided into two camps, the elves then “built 2 distinctly different 18-hole golf experiences: a sand course named ‘Summer’ and a snow course named ‘Winter.’”



The two par-56 courses have equally fun theming, and you may find your family, like Santa’s elves, evenly divided over which one is better.  The airstream campers scattered throughout the course are elf-sized and festively decorated, and you’ll be entertained trying to dodge a pair of dancing red-garbed legs beneath a fireplace. Wonder who it could be?  Elsewhere on the courses, you’ll be timing your tee-shots through pop-ups on top of gifts, snapping clamshells, tiny Ferris wheels, ice fishing holes, and rising drawbridges.



The Summer Course is surrounded by surfboards, sandcastles, peppermint-striped swim tubes, and even a melting snowman (no worries, it’s not Olaf). If you pay attention, you may spot a few elves taking a nap, buried in the sand. The music here has a distinctly “beachy” vibe… including some Beach Boys’ Christmas tunes!





On the adjoining Winter Course, the water hazard will take you off-guard - Squirty the Snowman might just try to grab your attention in an unexpected way.   You’ll cross over the drawbridge of an icy castle, dodge hockey sticks, and if you are successful, you’ll get a special “Winternet” message from Santa Claus on the last hole.  The music here leans toward more traditionally-paced Christmas songs, rather than beach beats.




Winter Summerland shares a parking lot with Blizzard Beach, so you do not need to separately pay to park there, as you do at Fantasia Gardens.


Most of the time, walk-up service is available at the courses, but if you want to be sure you fit your recreational golf into the day on your time schedule, you can also call (407) WDW-PLAY to reserve tee-times.  The operational hours of the mini-golf courses will vary slightly by season, but right now, they are 10:00 a.m. to 10:00 p.m., but your vacation days may vary.



Got that free perk in your room package?  Don’t let it go to waste…The freebies don’t come along all that often, and this is a great one!

__________

 

Beth Keating is a theme parks, restaurant and entertainment reporter for DisneyBizJournal.

 

Get The Disney Planner: The TO DO List Solution by Ray Keating. More information at

https://raykeatingbooksandmore.com/shop/ols/products/disneyplanner. And please listen to the Daily Dose of Disney with Ray Keating podcast

 

Wednesday, April 10, 2024

Break Out of the Other Disney Bubble

 by Ray Keating

Commentary/Lessons

DisneyBizJournal.com

April 10, 2024

 

Amongst fans, one might come across the phrase the “Disney bubble.” The idea is that when you enter a place like Walt Disney World, you’re in a bubble, leaving everyday life, and perhaps its worries and troubles, behind. That’s the basic idea behind many vacations, but the immersive Disney experience – the Disney bubble – takes it to another level.



However, there’s another potential Disney bubble that’s more troubling, and Walt Disney warned against it.

 

Consider the following…

 

“Walt always said, ‘You get down to Disneyland at least twice a month and you walk in the front entrance, don’t walk in through the back. Eat with the people. Watch how they react to the work you’ve done down there.’ This made an enormous difference in how we approached our work.” - John Hench, Imagineer and Disney Legend

 

“I don’t want you guys sitting behind desks. I want you out in the park, watching what people are doing and finding out how you can make the place more enjoyable for them.” - Walt Disney 

 

A threat in any business – not to mention other aspects of life – is to get confined and constrained by your own bubble. You associate with all of the same people, and they tend to think like you do. While being on the same page in various areas of business is essential, becoming insular to the point of ignoring or not understanding your market can be fatal. Ironically, today, while technology has given us the world on our laptops, too many people have managed to move deeper into their own bubbles. 

 

As highlighted in the two quotes above, this is what Walt was warning against by telling his people to get into the parks on a regular basis. Walt knew that it was essential to understand your customers – from who they are to their experiences with your product to what innovations might excite them to providing them with excellence in terms of products and service.

 

There are signs that a counter-productive bubble has engulfed some at The Walt Disney Company recently. That’s always been a risk in Hollywood, and Disney isn’t immune. Have company executives been stuck in their bubble, becoming insular and listening to each other, rather than talking with and listening to customers?

 

Indeed, do the leaders of Disney consider that some of their recent troubles regarding creativity – specifically, a diminishment in quality – might be attributed to the bad Disney bubble? Make no mistake, as Walt knew, the bad Disney bubble can burst the Disney bubble that customers appreciate.

 

__________

 

Ray Keating is the editor, publisher and economist for DisneyBizJournal.com; and author of the Pastor Stephen Grant thrillers and mysteries, the Alliance of Saint Michael novels, and assorted nonfiction books. Have Ray Keating speak your group, business, school, church, or organization. Email him at raykeating@keatingreports.com.

 

The views expressed here are his own – after all, no one else should be held responsible for this stuff, right?

 

The Disney Planner: The TO DO List Solution combines a simple, powerful system for getting things done with encouragement and fun for Disney fans, including those who love Mickey, Marvel, Star Wars, Indiana Jones, Pixar, princesses and more.

 

Never miss any new book by Ray Keating by joining the Pastor Stephen Grant Fellowship with Ray Keating at

https://www.patreon.com/pastorstephengrantfellowship.

 

Various books by Ray Keating…

 

• The Pastor Stephen Grant thrillers and mysteries. There are 19 books in the series now.

 

• Cathedral: An Alliance of Saint Michael Novel is at Amazon

 

• Order The Weekly Economist III: Another 52 Quick Reads to Help You Think Like an Economist.Kindle editions here.

 

• Grab The Weekly Economist II: 52 More Quick Reads to Help You Think Like an Economist. Kindle and paperback editions here.

 

• Purchase The Weekly Economist: 52 Quick Reads to Help You Think Like an Economist. Kindle and paperbacks here

 

• Signed editions of Ray’s books are at www.raykeatingbooksandmore.com

 

Also, check out Ray’s podcasts – the Daily Dose of DisneyFree Enterprise in Three Minutes, and the PRESS CLUB C Podcast.